New Lanka Gold House

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Research and Planning

New Lanka Gold House operated with limited digital visibility despite premium product quality. Content output relied heavily on static photography, lacking engaging video assets. Market positioning failed to reflect luxury value, weakening perceived exclusivity. Inconsistent branding diluted authority, while the absence of structured funnels and campaign-driven promotions restricted online conversions and measurable sales growth.

IdeaFox implemented a structured luxury-brand framework anchored on mood boards and brand guidelines. Content was organized into awareness, engagement, and promotional pillars. AI-driven video adaptation supplemented existing photography. Event-based paid campaigns targeted high-intent audiences, supported by retargeting funnels and optimized lead pathways to strengthen conversion performance.

Core Campaign & Creative Enhancements

Content strategy was built around luxury positioning, seasonal campaigns, product showcases, and daily engagement stories. AI-generated videos transformed static photography into motion-driven assets, increasing scroll retention. Premium typography, refined layouts, and consistent color systems reinforced brand authority. Strategic placements emphasized craftsmanship, exclusivity, and gifting relevance during Aurudu, Valentine’s Day, and Father’s Day.

Conversion systems integrated direct-response CTAs across posts, reels, and stories. Meta retargeting campaigns engaged previous profile visitors and ad viewers. Event-based funnels captured high-intent buyers during peak gifting periods. Story-driven “We Are Open” reminders maintained daily engagement, strengthened brand recall, and directed traffic toward both online inquiries and physical showroom visits.

Brand Guidelines System

Comprehensive mood boards and typography frameworks ensured consistent luxury presentation across all creatives, strengthening recognition, improving aesthetic cohesion, and elevating perceived brand value within competitive jewellery markets.

AI Video Integration

Existing professional photography was transformed into premium motion visuals using AI video adaptation, increasing scroll engagement, expanding content frequency, and maximizing return on prior production investments.

Event-Based Campaigns

Strategic promotional launches aligned with Aurudu, Valentine’s Day, and Father’s Day, capturing seasonal buyer intent, increasing purchase urgency, and driving measurable online and in-store conversions.

Meta Ad Scaling

Precision-targeted Meta campaigns expanded reach beyond local audiences, delivering island-wide exposure, qualified traffic acquisition, and consistent retargeting to optimize conversion efficiency and brand recall.

Campaign Execution Workflow

Strategic Research

Analyzed brand assets, competitor positioning, seasonal buying behaviors, and audience intent to establish luxury alignment, messaging hierarchy, and campaign timing priorities.

Creative Production

Developed mood boards, premium layouts, AI-generated videos, and structured content calendars to ensure consistent execution across reels, posts, and daily engagement stories.

Paid Deployment

Launched event-driven Meta campaigns with segmented audiences, structured retargeting layers, and budget allocation optimized for awareness, engagement, and conversion objectives.

Performance Optimization

Monitored engagement metrics, click-through rates, and conversion signals, refining creatives and audience segments to maximize reach efficiency and revenue-driven outcomes.

Final Results

The project repositioned New Lanka Gold House from a locally recognized retailer to a digitally authoritative luxury brand. Structured branding, motion-driven content, and event-based campaign execution created consistent visibility and elevated perceived value. The integration of AI-enhanced video assets and paid scaling expanded audience reach while aligning the brand with premium gifting occasions across the national market.

The campaign delivered a 200% increase in follower growth, significant uplift in engagement rates, and measurable lead expansion through Meta campaigns. Online conversions improved substantially, while physical showroom foot traffic increased during promotional periods. Island-wide targeting improved reach efficiency and strengthened overall campaign performance.

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